Verizon Wireless: 4G LTE Rule the Air Campaign
As one of the world’s largest mobile providers, Verizon’s launch of the 4G LTE network was a monumental event, and I had the privilege
of being at the forefront as one of their primary designers for over five years. This project was not just about technology; it was about leading the
charge in the mobile internet revolution, a race where every second mattered.
of being at the forefront as one of their primary designers for over five years. This project was not just about technology; it was about leading the
charge in the mobile internet revolution, a race where every second mattered.
CHALLENGES:
Super Size: The Verizon 4G LTE Homepage was a colossal endeavor, requiring a design that could flex across diverse platforms—
desktop, mobile, YouTube takeovers, ad banners, and more.
desktop, mobile, YouTube takeovers, ad banners, and more.
Human-Centric Power: We pivoted from showcasing network strength to celebrating user empowerment, symbolized by the radiating
rings emanating from users—a motif that became the campaign’s heartbeat.
rings emanating from users—a motif that became the campaign’s heartbeat.
Teamwork: My role transcended design; it was about synergy with programmers and tech teams, ensuring every button, rollover,
and animation was a step toward realizing our shared vision.
and animation was a step toward realizing our shared vision.
GOALS:
Rule The Air: We aimed to instill a sense of limitless potential with Verizon 4G LTE—empowering users to conquer their digital realms.
Educate Bandwidth: It was crucial to demystify 4G LTE, illustrating its advantages over 3G and its transformative impact on businesses.
Make a Statement: Our mission was to craft a narrative of empowerment, using bold visuals to speak to the sleek, stylish professional.
ACCOMPLISHMENTS:
My creative touch graced every corner of Verizon.com, shaping the online presence of a titan. My designs have likely crossed your path, a testament to the campaign’s extensive reach.
Role:
Designer, I didn’t just create; I inspired, educated, and revolutionized the way Verizon connects with the world.
RULE THE AIR AD CAMPAIGN
VERIZON 4GLTE LANDING REDESIGN
