Designing the Trident website was an exciting endeavor. Our goal was to create a responsive design that seamlessly adapted to any platform or device. We embraced current flat design trends, focusing on simplicity and functionality.
Challenges:
Breath of fresh air: I simplified the design, emphasizing the essential elements—product information and content.
Taste of color: I used bold colors to enhance the visual appeal and inject a touch of fruity fun into our ultra-simple aesthetics.
Not too sweet: I struck the right balance to ensure that visual elements functioned well and showed beautifully across desktop, mobile, and tablet.
GOALS:
Social Bubble: To design a social hub that allows Trident gum enthusiasts to share their excitement and engage with the brand.
Splash of information: To allow users to explore detailed product information, including nutritional facts.
Packing it in: To organize the wide selection of Trident gum flavors to make navigating the site intuitive and fun.
Accomplishments:
The Trident site remained fresh, clean, and vibrant, aligning with the original request. The site was very lightweight and informative which contributed to an increase in social engagement.
Role:
UI/UX, Designer
Trident v1
