Designing the website for Trident was an opportunity to create a responsive digital experience that adapted seamlessly across devices while reflecting the brand’s colorful, playful personality.
Our goal was to deliver a clean, lightweight site that stayed true to current flat design trends, focused on simplicity, usability,
and a little fruity fun.
and a little fruity fun.
Challenges
Simplified Design System: Focused on essential content like product information and brand storytelling while eliminating visual clutter.
Vibrant Color Palette: Used bold, bright colors to express Trident’s fun, fruity identity and boost visual appeal.
Responsive Across Devices: Designed flexible layouts and scalable elements to ensure a consistent, polished look across desktop,
mobile, and tablet.
mobile, and tablet.
GOALS
Build a Social Hub: Create a space for Trident fans to engage with the brand and share their own content.
Product Discovery Made Easy: Provide clear product details, including nutritional info, in a clean, mobile-friendly format.
Organized Flavor Navigation: Design a simple, fun way to explore Trident’s wide range of gum flavors without overwhelming the user.
Accomplishments
Fresh, Lightweight Design: Delivered a clean, responsive site that met the client’s vision and performed beautifully across all platforms.
Increased Social Engagement: The site contributed to a measurable uptick in user interaction and content sharing within the
Trident community.
Trident community.
User-Friendly Navigation: Successfully organized Trident’s large flavor library into an intuitive, enjoyable browsing experience.
Role
UI/UX Designer, Designer
Trident Refresh Phase 2
Trident Launch Phase 1
