Designing a rich media mobile site for Starbucks, one of the world’s most recognizable coffee brands, was an opportunity to bring seasonal creativity to life through thoughtful design. The goal was to drive engagement and click-throughs for their Fall in Love campaign, promoting their fall home-brewed blends in a way that felt cozy, stylish, and on-brand.
Challenges
Designed for Coffee Enthusiasts: Use warm fall tones, large tap areas, and inviting visuals to create a cozy and easy-to-use mobile experience.
Educational Product Discovery: Curate content that introduces users to Starbucks’ fall blends, encouraging exploration and helping
them find their new favorite brew.
them find their new favorite brew.
Goals
Coffee Enthusiast Experience: The site resonates with coffee lovers, using soft fall colors in visuals and large tap areas for an enjoyable
user experience.
user experience.
Sip and Learn: Curated content introduces users to Starbucks’ Fall coffee blends, allowing them to explore and learn more about their favorite brews.
Accomplishments
Seasonal Success: The mobile site brought the Fall in Love blends to life, driving engagement and deepening user connection with the Starbucks brand.
Interactive Delight: Subtle motion and thoughtful design details enhanced the user experience and created a memorable moment tied to
a seasonal product push.
a seasonal product push.
Role
UI/UX Designer, Designer
