As a leader in the lawn and garden industry, Pennington required a comprehensive website overhaul to align with their premium brand status. The objective was clear: to showcase their extensive selection of high-quality products in a manner that captivates and resonates with green thumb enthusiasts.
Challenges:
Developing a method to intuitively display a vast array of products, ensuring ease of navigation.
Presenting seeds and fertilizers in a lively and engaging manner, reflecting the joyful spirit of horticulture.
Overcoming the initial perception that products appear similar by finding effective ways to communicate their distinct differences.
Goals:
To convey a premium and trustworthy visual style, enriched with vivid visuals and intricate details that capture the spirit of horticulture and the joy of backyard gardening.
To organize an extensive product library with filters that categorize items by Brand, Characteristics, and Grass Types.
To educate consumers on the benefits and applications of the products, providing a dedicated section for product information that explains the use case, the optimal time of year, and watering requirements, making it easier for customers to choose the right products.
Accomplishments:
The new site became a highly engaging experience, with visitors spending more time exploring products, returning for educational content, and consuming the library of tips/instructional videos.
ROLE:
Designer
The new site became a highly engaging experience, with visitors spending more time exploring products, returning for educational content, and consuming the library of tips/instructional videos.
ROLE:
Designer
