Creating mobile sites for Oreo, a brand synonymous with playful indulgence, was an opportunity to blend nostalgia with cutting-edge design. Oreo’s commitment to fresh, engaging promotions, games, and contests, like the Cookies or Cream Challenge and Twist, Lick, and Dunk contests, made this project a delightful endeavor.
CHALLENGES:
Twist it: I showcased the Oreo Twist Lick Dunk game with enticing trailers, screenshots, and interactive elements, driving downloads from the App Store.
Creative Cookie: Upholding Oreo’s beloved visual identity, I crafted a kid-friendly, easily navigable site that parents would approve of.
Simple and Sweet: The site flow was streamlined, grouping challenges, social features, and app-related content into organized sections for intuitive navigation.
GOALS:
Kid Friendly: The site was designed with large, easy-to-tap areas, using fun visuals to captivate users of all ages.
Watch Anywhere: A gallery of Oreo’s humorous videos and commercials was curated for users to enjoy cookie comedy on the go.
Watch Anywhere: A gallery of Oreo’s humorous videos and commercials was curated for users to enjoy cookie comedy on the go.
Creamy Content: The Oreo Timeline allowed users to submit photos, creating a shared history of Oreo Moments.
ACCOMPLISHMENTS:
The mobile site successfully drove downloads for the Oreo Twist Lick Dunk game, which soared to the #1 spot on the Apple App Store.
Role:
As a UI/UX Designer and Designer, I infused each mobile site with the essence of Oreo’s brand, ensuring a seamless and engaging user experience.
Lick Twist Dunk Mobile site.
