Designing mobile sites for Oreo, a brand known for playful indulgence, was a chance to blend nostalgic charm with fresh, interactive digital experiences. With Oreo's steady stream of contests, games, and promotions like the Cookies or Cream Challenge and Twist, Lick, and Dunk, the project offered plenty of creative opportunities to connect with fans of all ages.
CHALLENGES
Game Promotion: Designed a dedicated section for the Twist, Lick, Dunk app, complete with trailers, screenshots, and download CTAs that helped drive traffic to the App Store.
Kid-Friendly UX: Maintained Oreo’s lighthearted brand while designing a site that was visually fun, touch-friendly, and simple enough for kids, and parents to enjoy.
Content Flow: Organized a wide range of features (games, videos, social content) into intuitive sections that made the experience feel fun and effortless to explore.
GOALS
Designed for All Ages: Created a bright, friendly interface with large, tap-friendly buttons and playful visuals that appealed to both kids
and adults.
and adults.
Watch Anywhere: Curated a gallery of Oreo’s humorous commercials and videos so users could enjoy the fun on mobile, anytime.
User-Generated Content: Developed an interactive Oreo Timeline that allowed users to submit their own Oreo Moments and contribute
to the brand’s shared story.
to the brand’s shared story.
ACCOMPLISHMENTS
App Success: The mobile site helped drive downloads of the Twist, Lick, Dunk game, which reached the #1 spot in the Apple App Store.
Brand Engagement: Created a seamless mobile experience that celebrated Oreo’s playful identity while increasing engagement across contests, games, and video content.
ROLE
UI/UX Designer, Designer
Lick Twist Dunk Mobile site.
