Hipcricket was a pioneering mobile engagement company whose ADLIFE platform powered over 400,000 campaigns across SMS, mobile sites, advertising, social media, and branded apps for major brands worldwide.
I was tasked with designing and building their new website, a platform that would position Hipcricket as a leader in mobile marketing while embracing bold ideas and innovative functionality. Working closely with an incredibly talented development team, I had the freedom to push boundaries and bring experimental concepts to life.
CHALLENGES
Showcasing ADLIFE: Design a homepage that positioned Hipcricket’s ADLIFE platform as the premier choice for mobile marketing.
Highlighting Platform Power: Communicate the versatility and robustness of ADLIFE across a wide range of mobile engagement tools.
Design-Dev Synergy: Collaborate closely with the development team to ensure every design idea was both technically feasible
and polished in execution.
and polished in execution.
GOALS
Fully Responsive Design: Create a seamless user experience across all devices, from desktop to mobile.
Educate Brands: Clearly communicate the benefits and possibilities of the ADLIFE platform to marketing professionals.
Streamlined Navigation: Develop a sub-section menu system with slide-out navigation and deep-linking anchors, allowing users to quickly access key content on long-scroll pages.
ACCOMPLISHMENTS
Successful Launch: The new Hipcricket website launched to company-wide praise, earning me additional compensation and recognition
for creative excellence.
for creative excellence.
Dynamic UX Features: Delivered a clean, responsive experience paired with smart navigation tools that elevated usability across the site.
Creative Ownership: Led the project from concept to completion — ensuring every design decision reflected Hipcricket’s innovative,
forward-thinking brand.
forward-thinking brand.
ROLE
Creative Director, Art Director, UI/UX Designer
