I was tasked to create the website for Hipcricket, a pioneering mobile engagement company whose ADLIFE platform has powered over 400,000 campaigns across SMS, mobile sites, advertising, social media, and branded apps for major brands worldwide. Hipcricket provides marketers with powerful tools to build direct consumer relationships and re-market across channels. This project came with the flexibility to explore experimental functionality, as I had direct access to some of the most talented programmers ready to tackle development challenges for my outside-the-box design ideas. Our symbiotic relationship empowered me to embrace innovation and break design norms.
CHALLENGES:
ADLIFE Platform: The homepage needed to spotlight the ADLIFE platform, positioning it as the premier choice for mobile marketing.
Show of Power: It was essential to showcase the platform’s robustness and versatility for mobile marketing and engagement in the design.
Teamwork: My designs were brought to life through close collaboration with the dev team, ensuring every function was possible and polished.
GOALS:
Responsibly Responsive: The website was crafted to be fully responsive, providing a seamless experience across all devices.
Educate Brands: We aimed to educate brands on the transformative power of the ADLIFE platform for mobile marketing.
Educate Brands: We aimed to educate brands on the transformative power of the ADLIFE platform for mobile marketing.
Sub-section Menu Navigation: I developed a sub-section menu system to streamline navigation and improve the user experience on extensive pages. The slide-out menus enabled quick access to specific site sections through deep-linking anchors.
ACCOMPLISHMENTS:
The launch of the vibrant Hipcricket website was a resounding success, earning me praise, additional compensation, and company-wide recognition.
Role:
As Creative Director, Art Director, UI/UX Designer, I led the project from concept to completion, ensuring every aspect reflected Hipcricket’s innovative spirit.
