Designing the Chips Ahoy! mobile site for Mondelez was a fun challenge that combined my design expertise with my fondness for this iconic snack cookie brand. The goal was to amplify consumer engagement and showcase the Chips Ahoy! brand in a fun and socially interactive way.
Challenges:
Curated Cookies: I created a vibrant showcase for a selection of Chips Ahoy! products, giving each its moment in the spotlight.
Baking a Brand: My design stayed true to Chips Ahoy!’s rich visual identity, ensuring a user experience that was as engaging as it was visually appealing.
Cips of Chocolate: To add a playful touch, I integrated animated chocolate chips and candies that tumbled down the screen as users navigated between products.
Goals:
Share the Sweets: I built a social hub that connected with major social media platforms, allowing the Chips Ahoy! community to engage
and share their passion for the brand.
and share their passion for the brand.
Gooey Goodness: Users were provided with mouth-watering product descriptions and one-tap access to comprehensive nutritional information.
Accomplishments:
The mobile site’s social feeds experienced a significant uptick in user interaction, with an increase in posts sharing creative ideas and cookie creations.
Role:
As a UI/UX Designer and Graphic Designer, I infused the mobile site with the playful spirit of Chips Ahoy!, ensuring a seamless and engaging user experience.
