With Burt’s Bees, a leader in natural personal care products, I spearheaded the design of their mobile website and created desktop assets to coincide with the launch of their new “Nature Knows Color” campaign. Known for their iconic use of yellows and browns, Burt’s Bees products are a staple in the beauty and skincare realm, primarily targeting women. My task was to reimagine their mobile presence from the ground up, ensuring that the UI/UX design not only maximized user engagement but also stayed true to the Burt’s Bees brand.
CHALLENGES:
Intuitive Navigation: Faced with the task of designing a UI/UX that users could navigate with ease, I engaged in direct back-and-forth communication with Burt’s Bees. Through iterative development of wireframes and comps, we arrived at a final design—a streamlined interface that facilitated quick and effortless browsing.
Brand Aesthetics: Navigating the delicate balance of aligning the design with Burt’s Bees’ established visual aesthetics, I was tasked with crafting a design that reflected the brand’s image as an Earth-friendly, natural personal care company. This involved integrating elements that resonated with their eco-conscious efforts, ensuring that the mobile site’s look and feel authentically represented Burt’s Bees.
Katey Denno: A key challenge was to seamlessly integrate Katey Denno, a professional makeup artist and influencer, into the design.
By featuring her expert tips and social media influence, I aimed to create an authentic connection between the brand and its audience, enhancing the overall user experience.
Brand Guidelines Compliance: I diligently worked to ensure that the design was in line with Burt’s Bees’ established brand guidelines.
My focus was on maintaining a consistent visual language across all platforms.
GOALS:
Brand Aesthetics: Navigating the delicate balance of aligning the design with Burt’s Bees’ established visual aesthetics, I was tasked with crafting a design that reflected the brand’s image as an Earth-friendly, natural personal care company. This involved integrating elements that resonated with their eco-conscious efforts, ensuring that the mobile site’s look and feel authentically represented Burt’s Bees.
Katey Denno: A key challenge was to seamlessly integrate Katey Denno, a professional makeup artist and influencer, into the design.
By featuring her expert tips and social media influence, I aimed to create an authentic connection between the brand and its audience, enhancing the overall user experience.
Brand Guidelines Compliance: I diligently worked to ensure that the design was in line with Burt’s Bees’ established brand guidelines.
My focus was on maintaining a consistent visual language across all platforms.
GOALS:
Enhance User Interaction: Aimed to significantly boost user interaction by leveraging Katey Denno's makeup tips and tricks.
Spotlight on Expertise: Featured Katey Denno, a renowned makeup artist, to leverage her social media influence and professional insights.
Organic Aesthetic: I aimed to infuse the site with a rich, warm, and organic feel, reminiscent of Burt’s Bees’ “Nature Knows Color” campaign.
ACCOMPLISHMENTS:
ACCOMPLISHMENTS:
Interactive Experience: I transformed the Burt’s Bees site into an interactive and enjoyable experience, encouraging exploration and discovery. This was achieved through the strategic use of Katey Denno’s instructional videos and her insightful professional makeup tips, which were featured prominently throughout the site.
Design Consistency: Delivered a cohesive and engaging design that remained consistent across various device platforms, ensuring a seamless user experience regardless of how customers accessed the site.
ROLE:
Design Consistency: Delivered a cohesive and engaging design that remained consistent across various device platforms, ensuring a seamless user experience regardless of how customers accessed the site.
ROLE:
Designer, Mobile UX/UI
